The View in My Room 3D tool is the work of Houzz Labs, an in-house team dedicated to applying the latest in visual technologies, including visual search and augmented reality, to the home design and shopping experience. Incorporating ARKit into the tool will further enhance this experience. People who engaged with the tool were 11X more likely to purchase and spent 2.7X more time in the app. Since Houzz launched its initial version of View in My Room 3D within its app for iPhone and iPad earlier this year, o ver a million people have used AR when buying products in the Houzz app. As View in My Room 3D is fully integrated with the Houzz platform, people can get inspired from the 15 million home design photos on Houzz, discover products they love in the photos, view them in AR, and instantly buy them from the comfort of their home, without having to go to a furniture store. Each product viewed in 3D is automatically kept in a shopping list for easy checkout. “At Houzz, we’re focused on building tools that transform how you renovate and design your home and that deliver the single best experience for this industry.” With the upgraded View in My Room 3D tool, shoppers can design and experience a room’s layout by adding multiple 3D products to a space, including products on top of rugs. “We’ve created a true AR-enabled home design and shopping experience where you can experience the largest 3D product catalogue available in your home, and also buy the items you love directly on the Houzz app,” said Alon Cohen, Houzz president and cofounder. With View in My Room 3D, people can discover, select and buy the best products for their homes instantly within the Houzz app. With the new ARKit powered experience, shoppers can also walk up to products to see realistic materials and textures, w hich display according to the room's ambient lighting using the device's camera. Using ARKit, the Houzz app enables shoppers to virtually place half a million home furniture, decor and remodeling products for every style and budget - from sofas to bathroom vanities - exactly where they want them in their homes, true to scale. Houzz Inc., the leading platform for home renovation and design, today introduced its upgraded augmented reality (AR) tool, View in My Room 3D, within its app for iPhone and iPad, available for free exclusively on the App Store.
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